Software quality (ISO 9126)
- internal quality: portability, maintainability
- external quality: usability, reliability, efficiency, functionality
ISO 25010:2011
- consider also functional suitability, reliability, performance efficiency and security
Is up to the product owner to prioritize effort towards a specific category, for the benefit of a system
Priorities or standards can change over time (e.g., usability, interaction habits with different GUI, performance expectations)
Pupil diameter can be used as a measure of cognitive load
Data management

Transcribe audio: free services often retains the data
Effect size, sample size, standard deviation are strongly interrelated