1970’s: first laws to protect privacy and data (Germany) Law is not always behind IT
Tracking preference expression (DNT) (2019)
- set browser preferences in order not to be tracked
Google/Facebook/Instagram/…
- custom consent interfaces
- strong push on logged-in environments
- ad-hoc proposals (Apple’s App Tracking Transparency, Google privacy Sandbox)
whotracksme: statistics about who tracks your data
GDPR appears to have a negative impact on good competition in the online advertising market