Convince people to complete your survey

  • take advantage of social event
  • find actual spot where relevant people may gather
  • offer a coffee, the, etc
  • solve a problem for them before asking the favor to complete your survey

Theories A priori expectations about your results. It is not possible to be completely theory-free

  • a theory is a complex hypothesis

Try to balance qualitative and quantitative research. Ideally, where different studies point to the same results, that’s where the truth is

Design phases of research

  • n. of study to perform
  • one overall research goal
  • multiple research questions
  • out of this phase we’ll have this results
  • highlight the theories